The extended consumer product value chain has changed dramatically during the past several months, with consumers wanting greater value and safety from their purchases, and suppliers and retailers trying to meet that demand. In the midst of these adjustments, Recall InfoLink, provider of the industry-leading product recall management solution, is updating all elements of its branding to ensure the importance of a safe food distribution system continues to resonate.
“We are upgrading our overall brand to reflect the new realities of the marketplace we serve. Our new logo provides a sense of global connectivity and rapid movement while simplifying our visual identity. Our new website is designed to inform and educate people using any platform,” saidRoger Hancock, Founder, President & CEO of Recall InfoLink.
The rebranding includes a top-to-bottom redesign of the website, logo, graphics, communications and correspondence. The new website features a streamlined user experience with the ability to auto-adopt an easy-to-use standardized recall process that meets the needs of the industry.The new marketing material features a blue and yellow color scheme representing both calm and action, needed qualities of a confident recall process.
“Our new branding brings a modernized look that supports our messaging, which focuses on being ready and responsive with the most comprehensive recall technology to help suppliers and retailers protect their customers and their brand reputation,” said Jim Flannery, Industry ExpertCollaborator.
"Our rebrand comes as we expand our product offerings and is a critical part of communicating the identity of Recall InfoLink. The new brand assets are a bold representation of our offering to the industry, bringing simplicity and confidence to a process known for complexity and headaches," said Manna Morales, Communications Coordinator at RecallInfoLink
Recall InfoLink offers a patented, web-based product recall management platform that protects consumers and brand reputation, reduces liability and brings value to all businesses involved in processing recalls. Based on GS1 standards, the system improves recall performance by providing standardized messages, automated communications, inventory tracking and reports for compliance efforts.